• What you publish in social media can both strengthen and damage your image in employers' eyes. Some employers check candidates’ social media profiles, even on platforms that are not primarily about working life. Make sure that you know how the privacy settings works.
  • Keep your eyes open for how others present themselves. Can you learn from them or should you do things differently? Read the help pages in order to learn both basic and special tools.
  • Different platforms are often used for different purposes - LinkedIn for working life, Facebook for private life. Using the platform for a different purpose than the usual can be a way of drawing attention, if done with judgment.
  • Creative expressions - blogging, movie clips - can further enhance your image, especially if you're aiming for a career in a creative area like advertising.
  • Social media is also a source of information about companies and industries, and a way to find out about open positions.
  • Your activity in social media can be said to have three parts: presenting (yourself), information gathering/analyzing, and interacting. Consider how each of these can help you find jobs and develop your career.