Semester 1

ECTS

Rate of studies

Introduction to Consumer Society and Marketing 7,5 50%
Dress History and Concepts in Fashion Studies 7,5 50%
Brands: Strategic and Cultural Perspectives 7,5 50%
Luxury and Desire through Time 7,5 50%

Semester 2

   
Service marketing 7,5 50%
Consumer culture theory and fashion 7,5 50%
Politics of Consumption 7,5 50%
Fashion and materiality 7,5 50%

Semester 3

   
Theory and method 7,5 50%
Communication: strategic and cultural perspectives 7,5 50%
Project work 7,5 50%
Fashion as an Iindustry 7,5 50%

Termin 4

   
Master´s thesis in Advertising and PR 30 100%