SU Business Model Cup is an annual competition conducted by Stockholm Business School and Drivhuset. The competition is open and runs until the 12th of November.

Sustainability on all levels

The area of sustainability has become increasingly relevant, both in Sweden as well as in the world. It is important for all companies, both established and startups, to act more sustainable within their business in order to achieve the best possible development and resource management.

Who may compete?

The competition is open for all students, researchers, and employees at Stockholm University.

Duration of the competition

The competition is currently ongoing and will end on the 12th of November.
What are the prices?
The competition is divided into two different categories; the best student idea and the best research idea. First prize in each category is SEK 7000, second prize in each category is SEK 3000.  

Competition schedule

  • The competition starts on the 10th of September.
  • The submission deadline is the 12th of November at 23.59.
  • Pitch training for nominated teams will take place on the 16th and 19th of November with pitch expert Jenny Lindblad.
  • Final event: nominated teams will pitch their business ideas for a prominent jury on the 3rd of December.

What should be submitted?

Brief info about the business idea (max 250 words)

  • A Business Model Canvas describing your idea
  • Description of the Business Model Canvas (max 1 A4)
  • Describe how your Business idea contribute to one or several of the UN Sustainable Development Goals (max 250 words)

Your business model should be described according to the Business Model Canvas by Osterwalder and Pigneur as it’s described in the book Business Model Generation.
If you have any questions regarding the competition, please contact Tony Apéria at
Click here to enter the competition.


Film in Swedish, 2:15 min