Drawing on the School’s long-standing expertise in marketing, strategic communication and consumer studies, this Master’s programme integrates advanced theoretical perspectives and methods in the social sciences to address contemporary phenomena in consumer and business marketing. 

Why marketing?

Marketing is a practice as well as an academic discipline. As human beings living in today’s world we are affected by marketing in many ways beyond business issues. As future marketers, students of the CBM programme will need to deal with diverse new phenomena such as audience fragmentation, corporate social responsibility and service dominant logic. This programme critically assesses the latest marketing theories, enabling you to analyse contemporary business situations and offer the most suitable practical solutions.

What you will learn

The programme gives you the necessary knowledge and skills, such as analytical thinking and ability to holistically evaluate marketing configurations, to critically analyse the forces and practices that shape and change the future of marketing. Through this process you will be able to better understand and evaluate markets, organisations and communities.

Your future career

The programme provides a solid background for students pursuing a career in marketing, communication, consulting and government, i.e. as account manager, consulting specialist, project manager, media executive, or marketing expert. The programme also provides a strong background for students pursuing an academic career in research and teaching.

Programme overview

Semester 1 & 2: Students take four compulsory courses per semester.

Semester 3: During the third semester you may broaden or specialise your expertise by choosing between a number of electives offered at SBS or at other departments within the Faculty of Social Sciences. You can also choose to do an exchange semester abroad. Another option is to take a Reflective Practice course where you will simultaneously work as an intern for a company but also reflect on your experience academically.
Semester 4: During the last semester you will write a 15,000 words master’s dissertation. The dissertation enables you to further advance the skills and knowledge you have developed during the taught courses by applying relevant theoretical perspectives and social science methods in an empirical setting.  

Eligibility requirements

Bachelor degree in any science and English level B/6 or equivalent.

Selection of Applicants

The ranking and selection of master students is based on GMAT or GRE.

Programme overview

Why choose this programme?

  • Enjoy the benefits of a highly skilled and experienced faculty.
  • The programme equips you with the knowledge and skills required to analyse contemporary and future developments within marketing.
  • It provides a solid background for a career in marketing and consumer research.