Master programme Marketing at Stockholm Business School

Please note! This program will not admit any new students!

Why Marketing Communication and Fashion?

The conceptual backgrounds introduced during the course will be used to problematize and critically analyze different phenomena, tendencies and changes in modern society, culture and business. Students will thereby gain an understanding for how we are all shaped by market forces into a particular type of thinking, feeling and acting human beings.

What you will learn

The overarching aim of the program is to produce knowledge and experiences that the students can use to critically reflect upon problems and phenomenon in our contemporary society. Furthermore, the program aims to develop knowledge about consumer behavior and its effects on the individual, the group, and society. The role of fashion as a cultural and social phenomena and its role in creating identities and moralistic stances is also an important part of the program.

Your future career

The overall aim of the program is to prepare students for professional management careers, both in Sweden and internationally, as well as to prepare students for doctoral studies in Advertising and PR.


Programme overview 

Semester 1

The first semester studens are studying culture and commerce.

Course ECTS Rate of studies
Introduction to Consumer Society and Marketing 7,5 50%
Dress History and Concepts in Fashion Studies 7,5 50%
Brands: Strategic and cultural Perspectives 7,5 50%
Luxury and Desire through time    


Semester 2

The second semester students are studying communication and society.

Course ECTS Rate of studies
Service marketing 7,5 50%
Consumer culture theory and fashion  7,5 50%
Politics of Consumption 7,5 50%
Fashion and materiality 7,5 50%


Semester 3

The third semester students are studying market and analysis.

Course ECTS Rate of studies
Theory and method 7,5 50%
Communication: Strategic and cultural perspectives 7,5 50%
Project work 7,5 50%
Fashion as an Industry 7,5 50%


Semester 4

The fourth semester students are writing their Master´s dissertation.

Course ECTS Rate of studies
Master's thesis in Advertising and PR 30 100%



For more information about this programme, please contact our Academic Advisors.