Chair:
Professor Fredrik Nordin, Stockholm Business School (SBS), Stockholm University

Opponent:
Professor Bernard Cova, Kedge Business School, Talence, France 

Examination Committee:
Professor Ali Yakhlef, Stockholm Business School (SBS), Stockholm University, Sweden

Associate Professor Elina Jaakkola, University of Turku, Finland

Professor Per Andersson, Dept of Marketing and Strategy, Stockholm School of Economics, Sweden

Supervisors:
Professor Fredrik Nordin, Stockholm Business School (SBS), Stockholm University

Professor Jacob Östberg, Stockholm Business School, Stockholm University